Mealshare is a Buy a meal, Give a meal Restaurant Charity Program. The concept is simple: find a partner restaurant, order a Mealshare menu item, and Mealshare will provide a meal to someone in need. Every Mealshare item ordered guarantees that one meal will be provided for someone in need – Buy one, give one. Simple!
I was approached by the founders of Mealshare in the early stages of this amazing organization. They wanted to created an iconic, professional identity that would get restaurants to take notice. It also had to work well in a small format so that it could be used beside menu items.
I worked with them to develop the logo and menu icon. I created a branding and marketing package, set up the beta website, and provided ongoing support until they were accepted to the Coast Capital Savings Innovation Hub in 2014.
I am blown away by their initial success. These guys are smart, passionate and highly driven entrepreneurs. Since launching in July 2013 they are now partnered with 427 restaurants across North America and have served over 3 million meals to youth in need.