David MacMillan is a Vancouver-based personal trainer. He believes fitness can be as simple as walking everyday, choosing the stairs over the elevator, biking, and that each person should do what they love. Once a person has decided they want complete fitness, Dave believes resistance training is what most people lack, misunderstand, and need the most.
This identity project included a naming component. “Train With Dave” gives Dave’s business a very approachable feel. His identity shouts “workout.” Picking up the card is your first step to a healthier you.